March 2019-May 2023

El Rey Theatre

Mixologist, Social Media Manager

-Viral TikTok that expanded our Gen Z audience and showed a substantial impact in attendance, awareness and sales

-Expanded the brand look and feel through professional photography and editorial style content including local creatives/ micro-influencers

-Supporting staff members as if they were micro-influencers grew brand recognition, personality and intimacy with patrons.

-Showcasing community “regulars” on the page made people feel special and continued to create more brand loyalty as they identified as part of our community.

Bartender, Social Media Manager, Content Creator

-Launched collaborator posts with scene members to create brand community and build the audience through organic content.

-Created a micro-influencer program to increase reach and make more engaging content.

-Captured both high-res & iPhone content of concerts/events used for promotional materials.

Insideout

,Social Media Manager

-I was responsible for promoting products in a creative way through social media.

-Content was a combination of documentation, skits & community integration. Understanding that consumption was based of product selection, location and overall experience.

-I made relatable and humorous content that made the experience of the brand unique and exciting.

Bartender, Bar Manager, Assistant Booking, Social Media Manager

-Interacted with promotion/booking including sales & bar tips to understand the recipe for a good night both for the bar and patrons.

-Created a personal brand as a bartender & individual willing to offer opportunities for local curators, musicians, artists, & vendors which developed into my own event production company that I freelanced through simultaneously for 2 years.